Optional ethnicity Essay Example | Topics and Well Written Essays - 1250 words

Discretionary ethnicity - Essay Example Then again, the facts demonstrate that the non-whites are not equipped for picking their ethnicities, regardless of whether they received the most famous ethnic images of the White ethnicities. Then again, it is additionally obvious that the Whites pick their ethnicities dependent on the measure of negative results. Waters asserts that in the United States, the White Americans have the chance to pick their ethnicities, not at all like the other minority gatherings. White Americans can either decide to be plain ‘White’ or pick an ethnicity, as to their family. Waters additionally centers around emblematic ethnicity, which she connects with later-ages of most White Americans. In this kind of ethnicity, the people included don't encounter any social expense. This is a result of the emblematic distinguishing pieces of proof in the ethnic gathering, which draws in later-ages to relate to. For example, a few whites may relate to the Irish Americans just during the exceptional events, for example, excursions, or family occasions (Waters 3). Waters likewise noticed that the whites are not affected by ethnicity, contrasted with the minority bunches in the US (4). What's more, they are at freedom to either pick their ethnicity, from their family histories or not pick any, not at all like the minority gatherings, who need to recognize themselves with their character. Emblematic personality for the most part happens among the whites, when they distinguish themselves with various ethnicities by receiving the famous ethnic images of those ethnicities. For example, observing St. Patrick’s Day so as to be related with the Irish ethnicity, accordingly, flagging their Irish ethnicity. Nonetheless, a non-white observing St. Patrick’s Day won't be respected Irish, since these are not fit for discretionary ethnicities. Waters presents another component of ethnicity, which is the ‘non-optional’ ethnicity. This is something contrary to discreti onary ethnicity, and for the most part influences the minority. In contrast to discretionary ethnicity, which is picked with a choice, non-discretionary ethnicity is forced on people. Oppositional ethnicity likewise influences the minority bunches in the public arena. In this kind of ethnicity, individuals from the minority gatherings will look for friendship among themselves, and in some cases separation themselves from the standard populace. For this situation, the minority gathering will need to keep up their character, which could be affected by their history, or their uniqueness, with respect to different components. The rest of the individuals for the most part judge the individuals who surrender this sort of ethnicity in a negative manner. Waters ascribes this ethnicity to the blacks and the Latinos. She accepts that, â€Å"the oppositional part of a dark personality additionally clarifies how individuals of color can address whether other dark are acting dark enough† (Waters 7). For this situation, the blacks or any ethnic minority bunches are required to act as per the estimations of their gathering, which is not quite the same as those of the standard populace, and any abnormality by one part is sketchy. In the article Notes of a Native Speaker, Erick Liu discusses his encounters that identify with his ethnicity, migration, and race, during his adolescence and high school years. In spite of the fact that Liu was Chinese, after migration, he turned into a Chinese-American. Be that as it may, he was called ‘banana’ by different Asians, for imitating the estimations of White Americans. Liu experienced immense difficulties adjusting to life in America, particularly concerning society. Despite the fact that he was a resident of

Importance of Team Management in Maintaining Organisational Behaviour

Question: Depict the Importance of Team Management in Maintaining Organizational Behavior. Answer: Presentation Hierarchical conduct decides the supported activities and non-verbal communication attempted for interfacing with individuals inside an association. The structure, bunch conversation, and conduct parts of the related workers are the significant concentration to keep up a gifted hierarchical behaviour18. It is expressed that hierarchical conduct is considered as an interdisciplinary field, which is related with correspondence, human science, the board, and brain research. It is noticed that the pioneers and the chiefs are the major mindful individuals who are associated with group the board procedure. Then again, it is noticed that the effective group the board is detailed by the individuals with normal inclinations and attitude13. The cohesiveness between the gathering individuals is essential so as to accomplish the pre-decided objectives. The productive pioneers are the major dependable individuals to manufacture a proficient group so as to build up the successful authoritative con duct. It is even important to comprehend the significance of group the executives procedure that can be productive for keeping up the hierarchical conduct. The examination is concentrating on the administration of authoritative conduct in Coca Cola Company. The examination will feature the recognized issues worried about the group the board framework in the association. The hypothetical examination will be introduced so as to explain the fundamental idea. The calculated investigation of the topic will be related to examine the significance of group the executives so as to keep up the authoritative conduct. Organization Background Coca Cola is the main brand in the food and refreshment industry. The organization is a lot of prestigious as the main advertiser, produces, and provider of the non-mixed refreshments to the clients around the world. It is to be noticed that the organization manages the selective brands of water, espresso, caffeinated drinks, water, cold beverages, and juice. The organization has been working in excess of 200 countries in the world5. Hence, it has caught the noteworthy situation in the worldwide drink advertise. So as to stay serious, the organization requires keeping up the inner authoritative conduct also. Be that as it may, in this present circumstances, there are a few issues have been found in the inner group the board procedure embraced by the company6. The further segment of the examination will recognize the issues related with the group the executives procedure. Recognizable proof of the Issues In this present situation, it is seen that Coca Cola has built up the deficient key supervisory group, which is implanting the bigger issue inside the organization. There are a few worldwide difficulties are related in this vital administration process attempted by the organization. So as to embrace the internationalized administration structure, it is required to maintain the attention on the fitting key management14. At the point when the organization manages the representatives from various nations, it gets hard to deal with the expanded individuals. It was inferred that the powerful key administration is the way toward distinguishing the authoritative targets and appropriate assignment of the assets. While managing the representatives from various social foundation, it is important to keep up the cohesiveness19. The group holding is the main thrust for the achievements of the authoritative targets. Notwithstanding, the serious issue that the administration of Coca Cola has been c onfronting is the wastefulness of the pioneers. The organization manages the universal workers who are distinctive to one another. It is noticed that the CEOs are related with the usage of the key functionalities, which can deal with the bigger population12. Be that as it may, it gets hard to comprehend the social attributes of the representatives who have a place with assorted societies. In Coca Cola, the vital administration process has happened to the significant issues because of such various situation. The wastefulness of the supervisor to determine clashes is likewise a significant worry behind such botch process. The administrators face the genuine difficulty when they have to structure the ecological functionalities so as to accomplish the present moment and long haul objectives. In the event that the organization requires fortifying the authoritative situation in a serious market, the administration needs to focus towards the distinguished issue identified with the vital administration. It is important to get the best pos sible relational abilities since the representatives face inconvenience in speaking with the upper management11. It is noticed that collaboration with the individuals from various culture is testing. It is to be clarified that the more noteworthy productivity of the directors decides the achievements of the key goals10. Consequently, it is important to recognize the correct hypothetical investigation, which will give the productive understanding of the authoritative conduct. Such writing put together conversation will center with respect to the significance of group the board for guaranteeing compelling authoritative conduct. Idea of Team Management in Organizational Behavior It is to be implied that the viable group the board alludes to the various functionalities, which assemble the colleagues to cooperate for achieving the pre-decided objectives. The colleagues are should have been the greatest need for the directors in such cases. It is to be noticed that the proficient pioneers are the major dependable individuals to construct a viable group. Subsequently, the proficient administration ability is important to construct a group and set the functionalities so as to accomplish the authoritative objectives15. While managing the workers from various social foundation, the pioneers need to focus towards the best possible correspondence skills7. Likewise, they manage a few situational clashes, which may make the negative effect on the authoritative situation. Thus, it is important to comprehend the fundamental idea of viable authority abilities, which will speak to an effective hierarchical conduct. There are a portion of the hypotheses, which are character izing the talented qualities of the pioneers for dealing with the groups. Tuckmans cooperation hypothesis depicts the effective group the board situation, which can carry efficiencies to the authoritative performance16. The portrayal of the hypothesis is introduced further. Cooperation Theory of Tuckman So as to assemble an effective group, Tuckman has given a hypothetical understanding to the hierarchical administration. This hypothesis depends on a gathering study, which speaks to a few viewpoints, which investigations the conduct of the various individuals in a group. It was discovered that there are two distinctive conduct qualities, which are basic in each team5. These two attributes are the relational structure and the exercises of the group. In light of such attributes, Tuckman discovered four unique stages, which lead towards the foundation of the productive groups. These stages are portrayed further. Stage 1-Forming stage: The main period of this hypothetical portrayal is the trying direction, which speaks to the level of contentions. The development stage is considered as the underlying stage in which the people are reluctant to fill in as a group. In this stage, it has been seen that individual look for the individual advantages as opposed to working with other colleagues. In such stage, the people attempt to discover the motivation behind being assembled in a group and work for a particular explanation. The pioneers need to explain the motivation behind firing up another time1. Afterward, the pioneers need to decide the fortified foundation of the group, which can assume control over another group. Stage 2-Storming Stage: In this stage, the colleagues gain the bits of knowledge of being a piece of a group. Be that as it may, it has been seen that the colleagues face a few potential difficulties during this stage. Particularly, when the representatives are in a group, which comprises of the individuals from various social foundation, it turns out to be exceptionally difficult to adapt to one another. Besides, the colleagues are regularly unconscious of the functionalities that they have to perform9. The pioneers need to keep up the duties to make them mindful of the group functionalities and guide the best possible way. The event of contentions and encounters happens in this stage. A considerable lot of the representatives lose center around the undertaking during such stage. Subsequently, it is significantly the most testing stage. Stage 3-Normal Stage: In this stage, the colleagues assemble to build up the procedure by acting in an effective manner. The pioneers make the colleagues mindful of the guidelines and obligations to work as needs be. The colleagues become mindful to help each other in the group and complete the alloted tasks2. In addition, in this stage, the representatives separate the work and apportion the various pieces of the assignment to different individuals. The organized procedure performed through collaborations will be acknowledged in this stage. Stage 4-Performing Stage: the last phase of this hypothesis is the performing stage, which decides the presentation characteristics of the individuals related with the group. In this stage, the colleagues improve their concentrations towards achieving the goals. Truth be told, the colleagues give their productive endeavors to fortify their associations with the other group members4. The viability of the exhibition parameter is fundamental in this stage. The hypothesis is created to cause individuals to comprehend the advancing idea of another group. Truth be told, the hypothesis explains the inward clashes that may emerge in various circumstance However, there is a constraint hidden in Tuckmans hypothesis of group the executives. It is seen that the hypothesis is a lot of consecutive and linear17. Despite being a most best expository apparatus, it gets extreme to structure the hypothesis as a few circles

Local Boston Startups at Mass Innovation Nights

Local Boston Startups at Mass Innovation Nights Mass Innovation Nights is a monthly product launch party for local Boston entrepreneurs. Each one is held in a different place, with this one (#MIN87) being at Bullhorns new headquarters on the 17th floor of 100 Summer Street, one of the many tall buildings in Boston with its own Wikipedia page. Fun Fact, 100 Summer Street is shown on the TV show  Arrow as the company headquarters for the billionaire superhero Green Arrow/Oliver Queen. Source: Imgur Every time I go to one of these events, I get excited. Every time, I think about how far Ive gone to be able to network with businessmen, entrepreneurs, and investors. Even the physical ride up the elevator makes me think about how Im rising through the startup scene and meeting more and more influential people. The center of the room was for networking, while the startups had tables lining up the sides. After I gorged on the cheese and crackers (this broke college student has been on a steady diet of chicken breast, ramen, and whatever free foods they serve at networking events), I made my way around the tables. In the Student Startup Spotlight were entrepreneurs from Bentley University, working on interesting concepts like  Indian groceries delivery (Desi Cart)  and an Uber for haircuts (MyBarber). My favorite startup of the night though was  CharityCheckin. If you check into a participating retailer through their app, that retailer will donate money to a charity of your choice and CharityCheckin thanks them for their donation on your Facebook profile. For the user, it increases brand loyalty because you like how they donated money to your charity. For the business, it increases exposure because their donation on your behalf is shared to your Facebook profile. Bobbie Carlton, founder of Mass Innovation Nights, thanking Bullhorn for hosting us in their new headquarters. After the event, I went through the full list of 700+ startups that have ever presented during a Mass Innovation Night to see if I recognized or had already met any: Shareity  lets you start a charity campaign and, any time someone donates, they earn a badge that they can display in their email signature. PMS Bites, which was featured on Shark Tank just a few weeks ago, are treats with vegan, gluten-free, and organic ingredients and herbs that are tasty but have also been shown to reduce PMS symptoms. JumpSmart, started by my friend Bryanne, is a flexible mat with lights and sensors that kids can program into any design or game they can think of. CAKE  helps you plan out what your loved ones should do after you die. Something most people dont want to think about, but it helps give a peace of mind. The CEO/Co-Founder was also an MIT grad. Anchor Nutrition Bar  is  a nutritious snack that prevents and relieves nausea from motion sickness, morning sickness, and medication side effects. Their founder and CEO, Neheet Trivedi, is an MIT Sloan graduate. GeoOrbital  made a  wheel that can replace the front wheel of any bike and turn it into an electric bike. I met to their founders recently at TechCrunch DisruptNY. Bounce Imaging  is  a virtual reality startup founded by an MIT Sloan graduate Francisco Aguilar. They made a softball-sized sensor ball that can be thrown into potentially hazardous areas and provide officers with real-time 360 ° video of that area for surveillance. I met them at a [emailprotected] event back in February. Business on Tapp. I started used them some point last year, but didnt know they grew out of Boston. Theyre a community of entrepreneurs sharing awesome content around marketing, productivity, technology, design, and more. Pavlok, a wearable device that zaps you in order to break you out of your bad habits. They were also featured on Shark Tank. botkeeper, a startup that leverages machine learning to automate the recordkeeping of a businesss finances. I met those guys at the MIT Enterprise Forum Startup Spotlight 2016. These are just a handful of the startups that have presented, the full list being here. Its exciting to see startups that Ive known for a while get bigger and smarter, which makes me even more excited to do build up a startup of my own. Thanks to Bobbie Carlton for putting this event together and letting me know about it and to Bullhorn for hosting it!

Television Addiction related to Children Essay - 703 Words

According to Rita Dove, the author of â€Å"Loose Ends,† and â€Å"Television Addiction,† by Marie Winn. Both authors often share the same the views about television. But television addiction is more expressed in Ms. Winn’s essay. However, Ms. Dove speaks of a more personal experience with her daughter, and how the television is an issue in her household. Although, Ms.Dove says in her essay, â€Å"For years the following scene would play daily at our house: Home from school, my daughter would have her backpack off her shoulder and let it thud to the hall floor, then jump her jacket on top of the pile† (Dove 503). nbsp;nbsp;nbsp;nbsp;nbsp;However, when I first read this I thought to myself about my habits and how I do things around the house. What†¦show more content†¦She gives reasoning of why people become addicts and I think it strengthens her essay. nbsp;nbsp;nbsp;nbsp;nbsp; In addition, Ms. Rita Dove also explains in her essay that, â€Å"It is not that we confuse TV with reality, but that we prefer it to reality-the manageable struggle resolved in twenty-six minutes, the witty repartee with the family circle instead of the grunts and silence common to real families; the sharpened conflict and defined despair instead of vague anxiety and invisible enemies† (Dove 504). This statement is however pretty true because what goes on TV maybe reality and some may not. For example, on TV now a days we have what we call reality TV and what we call Cartoons. But, in any case how you see it on TV is not always reality because you can’t see what you’re actually watching in person. Even though they do portray the real things that go on around the world. nbsp;nbsp;nbsp;nbsp;nbsp;In conclusion, in both case between these two essays however in Dove’s essay she doesn’t really set limits for her daughter. So, maybe if she did set limits for her daughter sheShow MoreRelatedReview of Related Literature1643 Words   |  7 PagesReview of Related Literature The review of related literatures of this study is made here in the Philippines and in abroad. It is acquired from the internet and unpublished theses. It is nearly related on the relationship of computer game addiction to interpersonal relationship to adolescents especially, K-12 students. To enrich the background on the subject of the researcher, the literatures that were found are here in presented. A. Foreign Studies Based from the study of Mark Griffiths (2007)Read MoreThe Prevalence Of The Obesity Epidemic1677 Words   |  7 Pagestheir children. Not because of war on terror or school shootings, but because of a far greater villain that has yet to surface and the masses to learn about. Sugar - contemporarily the greatest stimulus that has been slowly augmenting child obesity levels in North America. Without a doubt, recent statistics prove that the prevalence of obesity in children has risen greatly. What we may refer to as the ‘obesity epidemic’, can account for a wide range of serious health complications among children includingRead MoreThe Social Acceptance Of Alcohol1732 Words   |  7 PagesINTRODUCTION: The social acceptance of alcohol all over the world, whether it be social or cultural, is the leading cause of why alcohol addiction is so prevalent especially in the United States. Alcohol is the second leading cause of death in the US and one of the most abused drugs worldwide. It is the â€Å"third leading preventable cause of death in the United States† with â€Å"nearly 88,000 peaople† dying from it annually (Alcohol Facts and Statistics). There are many facts and statistics that are availableRead MoreDoes Reality Television Influence Youth?1480 Words   |  6 PagesJaesuk Eom Dr. Mary Gray English 1303 29 March 2016 Does reality television influence youth? Part I Television plays a very large and influential role in spreading modern pop culture. It seems like there is no doubt that television are taking over and regulating many of our business, social value, and lifestyle. Its entertaining aspect led it to become a significant part of our lives. Since it has deeply rooted into our culture, we might believe that it always has been on our side. However, I personallyRead MoreI Think, Therefore, I Am : Frontline Documentary, Digital Nation Essay877 Words   |  4 Pages Frontline Documentary, Digital Nation, is a film I have recently watched. The emphasis of the film was how society is on the rise of reliance on computers, video games, Internet, and similar technologies. In addition, it also centers toward how children are being cultivated by advance technologies as well as the Internet, and how it has, and is affecting their day-to-day lives. Technology as we know it is here to stay and is only getting augmented by future generations of intell igent individualsRead MoreThe Negative Effects of Video Games Essay example1016 Words   |  5 PagesAmerican Obesity Association, more than 30 percent of children ages 6 to 11 are overweight, and over 15 percent are obese. Adolescents ages 12 to 19 show similar statistics. Studies have shown that obese children and adolescents are more likely to become obese as adults. For example, one study shows that approximately 80 percent of children who became overweight between the ages of 10-15 years were obese adults at age 25 years. 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Current Related Researches Researches under organization as an important characteristic of recording and reporting stated that there is a format that any good report may follow. They include patient’s name, age and sex doctor’s general description of the patient’sRead MoreThe Negative Effect of Television on People Essay1570 Words   |  7 Pages Of course, Television, one of the main sources of entertainment is pleasurable. Most adults and children find it very interesting to watch television programs. A good number of individuals in the society are unaware that their time, fervor and even their personal rights are sacrificed to watching television. Although television is enjoyable, accessible, cheap and attractive, most of the contents depicted by it such as violence and sexual intercourse have adverse influences on its viewers.Read MoreElectronic And Information Technology Addiction969 Words   |  4 Pagestechnology addiction started soon after technology came out; it is only n ew being readjusted as culture is changing. Addiction is a need based bonding process when one becomes connected to an object (Hari). This, therefore, has been a fairly recent type of addiction, around for approximately twenty-two years. There have been increases by tenfold from the start of technology addict to 2014 (Number of Internet Users). The amount of people that are living with internet technology addiction are rapidly

Who Else Wants to Learn About Career Essay Samples?

Who Else Wants to Learn About Career Essay Samples? Career Essay Samples at a Glance There are times that you do your best and even then you're not able to score well in your home tasks. My most important personal purpose is to supply a positive home environment for my loved ones. Our trained experts will finish a thorough examination of your house and existing plumbing difficulties, supplying you with a complete, full estimate on the work needed to repipe your house. If you reside in a house which has been built more than 25 decades past, there's an excellent probability that the water pipes in your house are made from galvanized material. It would be far more troublesome to achieve your goals without the support from others. At precisely the same time, you may also look into short-term objectives. It's vital to clearly define your career goal so you may develop a productive action program. As soon as you have clarified your short-term targets, you can start to tailor you r resume and job-search efforts to land the correct prospect. Nobody is likely to hold you to what you place in your essay, but it's important to consider through and convey your plan. If you are confronted with this kind of a question, be sure you leave enough room to write knowledgeably and enthusiastically about that particular program. If it's the very first time you're likely to use our article writing service, you most likely have a great deal of questions. By clicking on your house button it is possible to observe the stream area. The most frequently encountered paper writing service that the bulk of our clients require is essay writing. You may write the introduction after you've written everything else to make sure that it frames the remainder of your essay properly. As soon as you inform us about all of the paper information, we'll begin searching for an appropriate writer for your paper. Then the ideal approach is place a request I want to acquire essay papers w ritten. The Foolproof Career Essay Samples Strategy A career essay describes your targets, reveals your nature and projects a feeling of purpose. In case you had to compose an informational essay about soccer, there are lots of ways in which you could open a small story about it. As you find out more about the planet, it is possible to want various things. The greater part of countries throughout the world are using Spanish as their official language. One effective method to commence an MBA career goals essay is to start with a very clear overview of short-term and long-term career objectives. The first thing you should do before you get started planning your essay on career targets and aspirations is to ask yourself a couple questions. Some have career objectives and a few have ordinary job objectives and others have school or academic objectives. When it has to do with setting your career objectives, it is vital to write them down. Career goal is something which every one ought to be setting no matter what career everybody is choosing. As soon as it's certainly true that admissions committees wish to understand what you've accomplished thus far, it's because they are attempting to evaluate your upcoming promise your potential. You have to convince the admissions committee that you are only getting started and you will achieve even greater things later on! Most Noticeable Career Essay Samples You might think it isn't so required. Select a career field you're interested in. By all means, you can pick career path in any field at which you can and wish to work, however it's vital that you understand which career path can help you achieve self-realization. By pursuing the next educational targets, students ought to be progressing towards the route of fulfilling one's potentials. You may have a look at them and think of what you're able to take or omit to create your own document shine. Our writers always create unique content that's absolute ly free from all grammatical error. Frequently you can find sample content to assist you understand the way your content should look. In addition, there are sites that let you to pick a writing professional to help you in perfecting your content for a very affordable pace. The Hidden Gem of Career Essay Samples MBA essays can be difficult to write, but they are among the most significant pieces of the MBA application procedure. For your college scholarship essay, you might be asked about your career objectives. Making the choice to begin a career in nursing isn't one to go into lightly. Academic papers can't contain any signals of plagiarism. The Number One Question You Must Ask for Career Essay Samples You could use a single paragraph to discuss your short-term objectives and another to chat about your long-term targets. You can also get in touch with your writer to supply some additional recommendations or request information regarding the order's progress. At the close of the paragraph, consider discussing how your short-term goals will be able to help you reach your long-term goals For the fourth paragraph, it is an awesome concept to center on your long-term objectives and the impact that you hope to have on society. The revisions are unquestionably free! Who Else Wants to Learn About Career Essay Samples? The objective of the Dental Public Health Residency program is to give dentists with training in the general public health and dental public wellness and prepare. Consequently, MBA programs want to get future leaders that have a strong desire to earn a positive effects on earth. Education is occasionally occurring below the direction of educators.

The Golden Lily Chapter 22 Free Essays

string(63) " side of the building at last and peered out a bedroom window\." SHOTS RANG OUT across the arena, taking down several more armed Warriors. I realized that Dimitri and Eddie weren’t alone – because neither was holding a gun. The shots were coming from the roofs of the compound buildings that surrounded the arena. We will write a custom essay sample on The Golden Lily Chapter 22 or any similar topic only for you Order Now Chaos broke out as the gathered spectators jumped to their feet to join in the fray. My breath caught as I realized that many of them had their own weapons too. I was shocked to notice that the fallen Warrior on the ground next to me wasn’t bleeding. A small dart hung from his shoulder. The sharpshooters’ â€Å"bullets† must have been tranquilizers. Who were they? I looked back toward the entrance and saw that a few others with the look of guardians had entered the arena and were fighting with some of the Warriors, including Chris. This provided cover for Dimitri and Eddie to free Sonya. A flash of strawberry blonde hair caught my eye near them, and I recognized Angeline’s lithe figure. Dimitri efficiently cut Sonya’s straps then helped lift her toward Eddie. A zealous Warrior came at them, and Angeline quickly knocked him out – as though he were a motivational speaker. Beside me, one of the masters shouted, â€Å"Get the Alchemist girl! Hold her hostage! They’ll negotiate for her!† The Alchemist girl. Right. That would be me. In the roar of fighting, hardly anyone heard him – save one. The bleach blonde girl had managed to evade being tranquilized. She leapt toward me. My adrenaline kicked in, and I was suddenly no longer afraid. With reflexes I didn’t know I had, I reached into my purse and pulled out the so-called â€Å"potpourri.† I ripped it open and flung it out around me, shouting a Latin incantation that translated roughly to â€Å"see no more.† Compared to the scrying spell, this one was astonishingly easy. It required will on my part, certainly, but most of the magic was tied into the physical components and didn’t need the hours of concentration that the other one had. The power surged through me almost instantly, filling me with a thrill I hadn’t expected. The girl screamed and dropped her gun, clawing at her eyes. Cries of dismay from the masters sitting by me showed they too had been affected. I’d cast a blindness spell, one that would affect those near me for about thirty seconds. Some part of me knew that wielding magic was wrong, but the rest of me felt triumphant at stopping some of these trigger-happy fanatics, if only temporarily. I didn’t waste any of that precious time. I jumped up from where I was sitting and ran across the arena, away from the fighting near the entrance. â€Å"Sydney!† I don’t know how I managed to hear my name above all that noise. Glancing behind me, I saw Eddie and Angeline carrying Sonya out through the door. They paused, and a pained look crossed Eddie’s face as he glanced around, assessing the situation. I could guess his thoughts. He wanted me to come with them. Most of the gathered Warriors had raced to the center of the arena, trying to stop Sonya’s rescue. They outmatched me by a long shot, creating a wall between my friends and me. Even if I didn’t have to actually fight anyone, it seemed impossible I’d slip by unnoticed – especially since several people were still shouting about â€Å"that Alchemist girl.† Shaking my head adamantly, I motioned for Eddie to go on without me. Indecision warred on his face, and I hoped he wouldn’t attempt to break through the throng to get to me. I pointed at the door, again urging him to go. Sonya was the incapacitated one. I would find my own way out. Not waiting to see what he’d do, I turned and continued the way I’d been going. There was a lot of open space for me to cover, but fewer Warriors to stop me. Several buildings ringed the arena, some with doors and windows. I moved toward them, though I had nothing to break the glass. Two of the doors had padlocks. That left two without. The first one I tried turned out to have some unseen lock and wouldn’t open. Frantic, I ran to the second and heard a shout behind me. The bleach blonde girl had regained her sight and was coming after me. Desperately, I turned the doorknob. Nothing happened. Reaching into my purse, I pulled out what the Warriors had mistaken for hand sanitizer. I dumped it out, spilling acid over the metal knob. It melted before my eyes. I hoped that would kill the lock. I threw my shoulder into the door, and it gave. Then I dared a peek behind me. My pursuer was lying on the ground, another victim of the tranquilizers. I breathed a sigh of relief and pushed through the door. I’d expected to enter another garage like the one I’d first been taken to, but instead I found myself in some sort of residential building. The empty hallways turned this way and that, and I felt disoriented. Everyone was at the free-for-all in the arena. I passed makeshift bedrooms, filled with cots and partially unpacked suitcases and backpacks. When I noticed what looked like an office, I hesitated in the doorway. Papers covered large foldout tables inside, and I wondered if any contained useful information about the Warriors. I wanted so badly to go in and investigate. These Warriors were a mystery to the Alchemists. Who knew what intel these papers contained? What if there was information that could protect the Moroi? I hesitated for the space of a few heartbeats then reluctantly kept going. The guardians were using tranquilizers, but the Warriors had real guns – guns they wouldn’t be afraid to use on me. Better to get out of here with the information I already had than not get out alive. I reached the far side of the building at last and peered out a bedroom window. You read "The Golden Lily Chapter 22" in category "Essay examples" It was so dark outside now that I could hardly see anything. I didn’t have the benefit of torches anymore. The only thing I could tell for sure was that I was no longer adjacent to the arena. That was good enough for me, though it would’ve been better if there was a door leading outside. I’d have to make my own. Grabbing a chair, I swung it into the window and was completely astonished when the glass broke easily. A few shards hit me, but nothing large enough to cause injury. Standing on the chair, I managed to climb out the window without injuring my hands. I was met by a warm, dark night. No electric lights were visible ahead, just open black land. I took this to mean I was on the opposite side of the compound where Trey had brought me. There were no roads, no sound from the highway we had traveled. There was also no sign of life anywhere, which I took as a good sign. Hopefully all the Warrior guards who normally paroled the grounds were off fighting guardians. If Sonya was out now, my hope was that the guardians would begin retreating – and grab me along the way. Even if they didn’t, I wasn’t above walking back to I-10 and hitchhiking. The compound was sprawling and confusing, and as I walked around it and still saw no sign of the highway, I began to grow uneasy. How turned around had I gotten? I only had a limited amount of time to get off Warrior property. They could be hunting me right now. There was also the disconcerting problem that once I made it to the periphery, I’d have to deal with the electric fence. Still, it might be best to forget looking for the freeway and simply make for the edge of the Warriors’ camp so that I could – A hand grabbed my shoulder, and I screamed. â€Å"Easy there, Sage. I’m no gun-toting crazy guy. Crazy, yes. But not the rest.† I stared in disbelief, not that I could really make out much of the tall, dark figure standing over me. â€Å"Adrian?† The height was right, as was the build. As I stared, I became more and more certain. His hands steadied my shaking. I was so glad to see a friendly face – to see him – that I nearly sank into his arms in relief. â€Å"It is you. How’d you find me?† â€Å"You’re the only human out here with a yellow and purple aura,† he said. â€Å"Makes you easy to spot.† â€Å"No, I mean, how’d you find me here? At the compound?† â€Å"I followed the others. They told me not to, but†¦ well.† In the faint moonlight I could barely see his shrug. â€Å"I don’t follow directions well. When Castile came out with Sonya and started babbling about how you’d gone out some random door, I thought I’d take a quick walk around. I don’t think I was supposed to do that either, but the guardians were kind of busy.† â€Å"You are crazy,† I snapped, despite how happy I was to know I hadn’t been abandoned in this miserable place. â€Å"The Warriors are so mad that they’d probably kill a Moroi on sight if they saw you.† He tugged my hand forward. Even through his banter, there’d been a hard tone to his words. He was fully aware of the danger we faced. â€Å"Then we’d better get out of here.† Adrian led me back in the direction I’d come, then went around the opposite side of the building. I didn’t see the freeway lights yet, but he soon turned and began running toward the property’s far edge, away from the building. I ran alongside him, still holding his hand. â€Å"Where are we going?† I asked. â€Å"The guardians assembled near the back side of the compound, so they wouldn’t be spotted. That part of the fence has been deactivated – if you can climb it.† â€Å"Of course I can climb it. I’m practically a prodigy in PE,† I pointed out. â€Å"The question is, can you, Mr. Smoker?† The fence began to come into focus as we approached, mostly because its shape blocked some of the stars. â€Å"That’s the section. Behind the scraggly bush,† Adrian said. I couldn’t see any bush but trusted in his eyes. â€Å"Go a little ways past that, and there’s this country highway that the guardians used as a staging point. I’m parked there.† We came to a halt in front of the fence, both of us a little breathless. I peered upward. â€Å"You’re sure it’s still off?† â€Å"It was when we came in,† said Adrian, but I could hear a little uncertainty in his voice. â€Å"You think those guys would have gotten their act together enough to fix it already?† â€Å"No,† I admitted. â€Å"But I’d still like to know for sure. I mean, most commercial electric fences won’t significantly hurt someone, but we should know.† He glanced around. â€Å"Can we throw a stick at it?† â€Å"Wood doesn’t conduct.† I rifled through my purse and found what I wanted: a metal pen with a foam grip. â€Å"Hopefully, the foam on this will block the worst of it if the fence really is hot.† Trying not to grimace, I reached out and touched the pen’s barrel to the fence, half-expecting some intense charge to send me flying backward. Nothing happened. I slowly ran the pen along the fence, since most electric ones had an intermittent pulse. Sustained contact would be needed. â€Å"Looks clean,† I said, exhaling in relief and turning to Adrian. â€Å"I guess we’re good to – ahh!† A bright light shone in my eyes, blinding me and killing whatever night vision I’d gained out here. I heard Adrian cry out in surprise as well. â€Å"It’s the girl!† a male voice exclaimed. â€Å"And†¦ and one of them!† The flashlight was moved out of my face, and although spots still danced in my vision, I could make out two hulking figures rapidly approaching. Were they armed? My mind raced. Whether they were or not, they were still an obvious threat since Warriors apparently liked to practice bashing each other in their free time, and Adrian and I didn’t. â€Å"Don’t move,† said one of them. A blade shone in the gleam of the lowered flashlight. Not as bad as a gun, but not great either. â€Å"You’re both coming with us, back inside.† â€Å"Slowly,† added the other. â€Å"Don’t try any tricks.† Unfortunately for them, I still had a few up my sleeve. Quickly I put the pen back in my purse and grabbed another souvenir from Ms. Terwilliger’s homework: a thin, round wooden bracelet. Before either Warrior could do anything, I snapped the wooden circle into four pieces and tossed them on the ground, calling out another Latin incantation. Again, I felt the rush of power and its exultation. The men cried out – I’d cast a disorientation spell, one that messed with equilibrium and made vision blurry and surreal. It worked a lot like the blindness spell, affecting those around me. I lunged forward and pushed one of our assailants down. He fell easily, too incapacitated by the spell to resist. The other guy was so distraught that he’d dropped the flashlight and was practically on the ground already as his attempts at balance failed. Nonetheless, I gave him a good kick to the chest to make sure he stayed down and grabbed his flashlight in the process. I didn’t necessarily need it with Adrian’s night vision, but these two would now be helpless in the dark when the spell wore off. â€Å"Sage! What the hell did you do to me?† Turning, I saw Adrian clinging to the fence, using it to hold himself up. In my eagerness to stop the Warriors, I’d forgotten the spell affected everyone near me. â€Å"Oh,† I said. â€Å"Sorry.† â€Å"Sorry? My legs don’t work!† â€Å"It’s your inner ear, actually. Come on. Grab the fence and climb. One hand in front of the other.† I caught hold as well and urged him up. It wasn’t the most difficult fence to climb – it wasn’t electrified or barbed – and having it for support negated some of Adrian’s disorientation. Nonetheless, it was still slow going as we made it toward the top. This spell lasted a little longer than the blindness one, but I was painfully aware that as soon as Adrian was free from it, the Warriors would be too. Against all odds, we made it to the top of the fence. Getting over to the other side was much more difficult, and I had to do a fair amount of acrobatics to help Adrian make the transition while keeping myself steady. Finally, I wrangled him into the correct position to climb down. â€Å"Good,† I said. â€Å"Now just reverse what you did before, one hand down in front of the – † Something slipped, either his hand or foot, and Adrian plummeted to the ground. It wasn’t that long of a drop, and his height helped a little – not that he was in any shape to actually use his legs and land on his feet. I winced. â€Å"Or you can just take the short way down,† I said. I quickly scaled down after him and helped him stand. Aside from the spell’s debilitation, he didn’t seem to have suffered any damage. Slipping an arm around him and letting him lean his weight on me, I attempted to run toward the road he’d mentioned, which was now slightly visible. â€Å"Running† was difficult, however. It was hard work keeping Adrian up and I kept stumbling. Still, we made our way slowly from the compound, which was about as much as we could hope for. Adrian’s state made him clumsy and heavy, and his height was a real inconvenience. Then, without warning, the spell wore off, and Adrian instantly recovered. His legs strengthened and his unwieldy gait straightened out. Suddenly, it was as though he were carrying me, and we practically tripped over each other trying to adjust. â€Å"You okay?† I asked, letting go. â€Å"I am now. What the hell was that?† â€Å"It’s not important. What is important is that those guys have recovered too. Maybe I knocked them down hard enough to slow them down.† That seemed kind of unlikely. â€Å"But run anyway.† We ran, and even if he undoubtedly had the respiratory system of a chain smoker, his long legs made up for it. He could easily outdistance me but slowed so that we stayed together. Whenever he started to get ahead, he’d grab my hand again. Shouts sounded behind us, and I turned off the flashlight to make us harder to spot. â€Å"There,† said Adrian. â€Å"See the cars?† Slowly, out of the darkness, two SUVs materialized, along with a much more conspicuous yellow Mustang. â€Å"Very covert,† I muttered. â€Å"Most of the guardians have gotten away,† said Adrian. â€Å"But not everyone.† Before I could respond, someone grabbed me from behind. In a maneuver that would have made Wolfe proud, I managed the backward kick that he’d tried so hard to teach us. It caught my attacker by surprise, and he released me, only for his companion to shove me to the ground. Three figures ran toward us from the cars and hurled themselves at our attackers. Thanks to his signature duster, I knew Dimitri led the group. â€Å"Get out of here,† he called to Adrian and me. â€Å"You know where to meet. We’ll cover you. Drive fast – they’ll probably be on the road soon.† Adrian helped me up, and once again we ran together. I’d hurt my ankle in the fall, so I moved slowly, but Adrian helped me along and let me lean on him. All the while, my heart was threatening to pound out of my chest, even when we reached the safety of the Mustang. He guided me to the passenger side. â€Å"Can you get in okay?† â€Å"I’m fine,† I said, sliding in and unwilling to admit the pain was growing. I prayed I hadn’t slowed us too much. I couldn’t stand the thought of being the one responsible for Adrian’s capture. Satisfied, Adrian raced over to the driver’s side and started the car. The engine roared to life, and he followed Dimitri’s orders to the letter, peeling out at a speed I was envious of. Out on this country highway, however, it seemed unlikely there were any cops. I glanced behind us a few times, but by the time we made it to I-10, it was obvious no one had followed us. I sighed gratefully and leaned my head against the seat, though I was still a long way from being calm. I couldn’t assume we were safe yet. â€Å"Okay,† I said. â€Å"How on earth did you guys find me?† Adrian didn’t answer right away. When he did, I could tell it was with great reluctance. â€Å"Eddie put a tracking device in your purse, back at my place.† â€Å"What? He couldn’t have! They searched me.† â€Å"Well, I’m sure it didn’t look like one. I don’t know what he ended up getting. He got it from your people, actually. As soon as Trey confirmed the meeting tonight, Belikov was on the phone with every guardian in a two-hour radius, trying to recruit backup. He called the Alchemists too and convinced them to share some tech.† There were so many crazy things about what he’d just said, I didn’t know where to begin parsing it. All sorts of wheeling and dealing had gone on without me realizing it. And even when it had been settled, no one had told me about it. Plus, the Alchemists had been involved? Helping the guardians to track me? â€Å"The earrings,† I said. â€Å"That’s where they came from. The tracker must be in one of them. I never would have guessed.† â€Å"I’m not surprised, knowing the way you guys work.† The rest of tonight’s reality began to sink in. The last of my fear subsided – only to be replaced by anger. â€Å"You lied to me! All of you! You should have told me what you were doing – that you were tracking me and planning a raid! How could you keep that from me?† He sighed. â€Å"I didn’t want to, believe me. I told them over and over they needed to get you in the loop. But everyone was afraid you’d refuse to take the device if you knew about it. Or that you’d somehow slip up and give away the plan to those nuts. I didn’t believe that, though.† â€Å"And yet, you didn’t bother telling me yourself,† I snapped, still outraged. â€Å"I couldn’t! They made me promise not to.† Somehow, his betrayal hurt worse than all the others. I had come to trust him implicitly. How could he do this to me? â€Å"No one believed I’d be able to talk the Warriors down, so everyone just made contingency plans without me.† Never mind that I hadn’t been able to talk them down. â€Å"Someone should have told me. You should have told me.† There was legitimate pain and regret in his voice. â€Å"I’m telling you, I wanted to. But I was trapped. You of all people should know what it’s like being caught between groups, Sage. Besides, don’t you remember what I said just before you got in the car with Trey?† I did, actually. Almost word for word. No matter what happens, I want you to know that I never doubted what you’re going to do. It’s smart, and it’s brave. I slouched further into my seat and felt like I was on the verge of tears. Adrian was right. I did know what it was like to have your loyalty stretched between different groups. I understood the position he’d been in. It was just, some selfish part of me wished that I’d been the one his loyalty had been strongest to. He tried, an inner voice said. He tried to tell you. The meeting spot that Dimitri had told Adrian to go to turned out to be Clarence’s house. The place was crawling with guardians, some of whom were patching up each other’s injuries. No one had been killed on either side, something the guardians had been very cautious about. The Warriors of Light already thought vampires were twisted and corrupt. They didn’t need more fuel added to the fire. Not that tonight’s raid was probably going to help matters. I had no clue how the Warriors would react or if there might be some lethal retaliation in store. I supposed the guardians and Alchemists had taken that into consideration. I wondered bitterly if any of them would share their opinions on it with me. â€Å"I know better than to offer to heal you,† Adrian told me, as we squeezed past a group of guardians. â€Å"Grab a seat in the living room, and I’ll get you some ice.† I started to say I could get my own, but my ankle was growing increasingly painful. With a nod, I left him and made my way to the living room. A couple of unknown guardians were there, along with a beaming Clarence. To my surprise, Eddie and Angeline were also in there, sitting side by side – and holding hands? â€Å"Sydney!† he exclaimed. He immediately released Angeline’s hand and hurried over to me, astonishing me with a hug. â€Å"Thank God you’re okay. I hated having to leave you there. That wasn’t part of the plan. I was supposed to have gotten you out with Sonya.† â€Å"Yeah, well, maybe next time, someone can fill me in on the plan,† I said pointedly. Eddie grimaced. â€Å"I’m sorry about that. I really am. We just†¦Ã¢â‚¬  â€Å"I know, I know. Didn’t think I’d go along with it, were afraid something would go wrong, etc., etc.† â€Å"I’m sorry.† I didn’t entirely forgive him, but I was too tired to push the matter much further. â€Å"Just tell me this,† I said, lowering my voice. â€Å"Were you just holding hands with Angeline?† He blushed, which seemed ludicrous after the fierceness I’d seen him pull off back at the compound. â€Å"Er, yeah. We were just†¦ talking. I mean, that is†¦ I think we might go out sometime. Not at school, of course, since everyone thinks we’re related. And probably not anything serious. I mean, she’s still a little out there, but she’s not as bad as I used to think. And she was really great in that battle. I feel like maybe I should get my head out of the fantasy with Jill and try some normal dating. If you’ll let me borrow your car.† I had to pick my jaw up off the floor. â€Å"Sure,† I said. â€Å"Far be it for me to stop a budding romance.† Should I tell him Jill might not be such a fantasy after all? I didn’t want to meddle. Eddie deserved to be happy, but I couldn’t help but feel a little bad that I’d told Jill he might be interested. I hope I hadn’t made things more complicated. Adrian returned with a bag of ice. I sat down in an armchair, and he helped position the ice on my ankle after I propped it up on a footstool. I relaxed as the ice began numbing the pain and hoped I hadn’t broken anything. â€Å"Isn’t this exciting?† Clarence asked me. â€Å"Finally, you were able to see the vampire hunters for yourselves!† I wasn’t sure I’d describe the night with that much enthusiasm, but I did have to concede a point to him. â€Å"You were right,† I said. â€Å"I’m sorry for not believing you sooner.† He gave me a kind smile. â€Å"It’s all right, my dear. I probably wouldn’t have believed a crazy old man either.† I smiled in return and then thought of something from earlier. â€Å"Mr. Donahue†¦ you said when you encountered the hunters before that a human named Marcus Finch intervened on your behalf.† Clarence nodded eagerly. â€Å"Yes, yes. Nice young man, that Marcus. Certainly hope I run into him again someday.† â€Å"Was he an Alchemist?† I asked. Seeing Clarence’s puzzled look, I tapped my cheek. â€Å"Did he have a tattoo like mine?† â€Å"Like yours? No, no. It was different. Hard to explain.† I leaned forward. â€Å"But he did have a tattoo on his cheek?† â€Å"Yes. Didn’t you see in the picture?† â€Å"What picture?† Clarence’s gaze turned inward. â€Å"I could’ve sworn I showed you some of my old pictures, back when Lee and Tamara were young†¦ ah, such good days those were.† I worked hard to stay patient. Clarence’s moments of coherence were sometimes hard to get a hold of. â€Å"And Marcus? You have a picture of him too?† â€Å"Of course. A lovely one of the two of us. I’ll find it one day and show you.† I wanted to ask him if he’d show it to me now, but with his place so crowded, it didn’t seem like the right time. Dimitri arrived shortly thereafter, along with the last of the guardians who’d been at the compound. Dimitri immediately asked about Sonya, who I’d learned was resting in her bedroom. Adrian had offered to heal her, but Sonya had had enough clarity of mind to refuse him, saying she simply wanted blood and rest and a chance for the drugs to wear off naturally. Once Dimitri got this report and could rest easy about Sonya, he came straight to me, looking down from his lofty height at where I sat with my ice. â€Å"I’m sorry,† he said. â€Å"I know you must have heard by now what happened.† â€Å"That I was sent into a dangerous situation with only half the information I needed?† I asked. â€Å"Yeah, I heard all about that.† â€Å"I’m not a fan of lies and half truths,† he said. â€Å"I wished there’d been another way. We had so little time, and this just seemed like the best option. No one doubted your ability to reason and make a compelling case. It was the Warriors’ ability to listen and see reason that we didn’t believe in.† â€Å"I can see why you guys didn’t trust me with the plan.† Near me, I saw Adrian flinch at the way I said â€Å"you guys.† I hadn’t intentionally meant anything by it but realized now that it sounded very condescending and Alchemist – so Us versus Them. â€Å"But I still can’t believe the Alchemists went along with that – that they condoned keeping me out of the loop.† There were no free chairs left, so Dimitri simply sat down cross-legged. â€Å"There’s not much I can tell you about that. Like I said, it was all short notice, and when I spoke with Donna Stanton, she felt it would be safer all around if you didn’t know what was coming. If it makes you feel better, she was very adamant about us keeping you safe once we were there.† â€Å"Maybe,† I said. â€Å"It’d be better still if she’d thought about how I might feel when I found out I wasn’t trusted with vital information.† â€Å"She did think about it,† said Dimitri, looking slightly uncomfortable. â€Å"She said you wouldn’t mind because you understand the importance of not questioning your superiors’ decisions and that you know what they do is for the best. She said you’re an exemplary Alchemist.† Don’t question. They know what’s best. We can’t take any chances. â€Å"Of course she did,† I said. I never question anything. How to cite The Golden Lily Chapter 22, Essay examples

Manchester Airport Essay Example

Manchester Airport Essay The purpose of this report is to detail the key external environment issues surrounding Manchester Airport and how the Marketing Manger and the Operations Manager can attempt to influence or control these. The external environment is considered to be a far environment, therefore can neither be controlled nor influenced. This environment consists of Social, Legal, Technological, Economical and Political factors. For Manchester Airport these are: 1. Social – Demographics, Seasons, environmental issues. 2. Legal – Legislations. 3. Economic – Boom/bust cycle, interest rates, taxation and Government expenditure. . Political – The Government and legislation. 5. Technological – Information technology. Fig 1, Current environmental issues Social: The social factors include population factors of age, occupation, lifestyle and wealth distribution. These can all have major impacts on businesses. Age population can determine whether people will travel close to home or further away, as younger people have families, which means there is a budget attached to their spending. Older people tend not to have a young family to cater for and have a larger disposable income. Occupation determines a person’s lifestyle through their earnings and thus their wealth distribution. Seasons affect the travel industry as most people prefer to travel in the summer for the warmth; therefore it is seen as a peak period for Manchester Airport. Environment issues arise as the Airport wishes to be seen as caring for the local area to boost popularity. Therefore concern over pollution must be regarded as a priority. Legal: Legal factors for the Airport include legislations on security, noise, air pollution and waste management by the Government and EU Directives. This does has implications on operations through the cost involved. For example, the EU Directive on the maximum weekly working hour of 48 hours per employee and waste management, resulting in overall performance being influenced. Economic: The Economic factors of the boom/bust cycle are the affects of the 8 year cycle of national economies going into recession. This means production shrinks, so jobs are lost and people have less disposable income to spend. Interest rates rising tend to reduce demand as mortgage and credit charges rise. We will write a custom essay sample on Manchester Airport specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Manchester Airport specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Manchester Airport specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Taxation increases (or expenditure cuts) mean there will be less money for consumers to spend resulting in a shrink in demand. Expenditure increases (or reductions in taxation) result in more money for the economy and rise in demand. Political: Politically the Airport needs to respond to the prevailing political climate and adjust the marketing policy accordingly. EU laws are hard to influence or control, but Politicians can be influenced by lobbying over their laws. Security laws must be followed to ensure the safety of customers. This does bring high expenditure as stated in Flying to the Future, B202 DVD. Technological: Technologically Information Technology is vital to the smooth running and communications of the Airport at all levels. The system needs to function well, be reliable and staff need to be fully trained in this, which brings more cost. Fig 2, Micro- and Macro-environmental forces diagram, Essentials of Marketing, Third Edition by Jim Blythe. The macro-environment issues can have a huge impact on the company and its micro-environment and it tends to be difficult to influence. This is why the Airports policy should be seen as operating within a rapidly changing environment and must monitor and react to any changes to ensure goals are met. Marketing managers should be reactive to macro-environment factors. To do this effectively they need to analyse where they are by using a SLEPT situational analysis to examine the strengths and weaknesses of the Airport and opportunities and threats from the external environment. Once this has been established they need to analyse the firm’s position within the environment and itself with a SWOT situational analysis. Social: Demography lifestyle analysis affects the way customers are targeted, so being aware of current patterns helps the Airport to target the right people. For example, shifts in the birth rate cause distortions in the market thus allowing opportunities to target sales to a specific age group. Seasons affect when people whish to holiday and therefore create peak and off peak periods. This allows marketing to adjust fares etc accordingly and market more effectively. Being environmentally active and aware brings good publicity as a caring company, which is what Manchester Airport wants. The Company value as stated in the internet site is â€Å"Social Commitment – we are a responsible neighbour and invest in our community. † The Airports Environment Plan states that â€Å"it is important that this growth takes place In tandem with a stringent framework dealing with controls on environmental impacts†. Technological: The internet is an opportunity for advertising and direct marketing. Manchester Airport’s internet site uses this advantage to its full potential by including all relevant information for passengers to view. The main computer system used by the Airport for security checking of staff and passengers and all communications is working well, reliable and staff are fully trained internally by Manchester Airport Ventures, who run the training centre. Ventures now also train outside bodies which generate more capital for the Airport. The Company value, from the internet site, states that â€Å"Integrity we strive to be better every day and take steps to make it happen. Costs – we spend money on the things that really matter. † Legal: The Airport is required by law to protect its customers, the airlines. It chooses to protect the passengers for the airlines. This ensures the safety of everyone on site and thus a good working relationship between all parties. Environment laws bring cost. But this is required by the Government and also brings good publicity, as the Airport is seen to be actively caring for the environment and local area. Economic: The boom/bust cycle occurs approximately every 8 years, in which national economies have a recession. This brings production numbers to recede, loss of jobs and purchases are then reduced. Increased expenditure, or reduced taxation would mean more money in the economy and people will want and need travel and holidays. Taxation increase or expenditure cuts would bring less money and a loss in demand. It is essential to anticipate this management of demand in the economy. Political: Government policies cause shifts in emphasis and can disrupt the Airport operations. Being aware how to adapt the Airport policies to include these is essential to ensure continued running of all areas within the Airport. Government legislations can be influenced by lobbying. EU laws are difficult to control and influence. All of the above external factors will also impact on the operations of the Airport. The political and social environment has effect on operations through standards of welfare, health and safety at work. Operations Managers will need to ensure changes required are planned and controlled so the output conforms to requirements. A strategic plan for structural decisions, long, medium and short, can then be devised. The dynamic state of operations and the environment make it essential that there is feedback on progress. This enables changes to be made so the operation can work appropriately. This is control. The process of operations strategy looks at how operations policies, plans and principles are decided and developed. The overall objective for this will be: 1. Quality. This is key to improving performance against objectives. Manchester Airport achieves this through having a skilled workforce, technology and excellent communications. 2. Speed. The Airport has to ensure time is taken into account, as there are many people travelling through areas at one time. There are fire regulations on the number of people allowed in one area to consider. And, as stated in the DVD, Flying to the Future, if an area is overcrowded, passengers will become uncomfortable and stop spending in the retail outlets. 3. Dependability. This is how the Airport keeps its promises to its customers. So ensuring all systems are functioning well to keep all operations running on time is essential to enable passengers to move through the building. 4. Flexibility. Being flexible to seasons in the year enables the Airport to change the balance of the range of services to meet the needs of the Airport on a whole. This then ensure a cost effective operation is running smoothly. 5. Cost. This ensures finances are being used within budgets and appropriately. This can be achieved by reduced overheads, multi purpose equipment and facilities. Four variables are important to ensure the way the Airport operates. These key environmental factors are volume, variation, variety and customer contact. The operations should be designed so that it matches these features of its environment closely. Volume: The Airport has a high volume in the way that it has to repeatedly deliver its service. The use of technology by the Airport results in high output from an efficient process. Variation: Manchester Airport provides the correct level of capacity to meet the pattern of volume demands. Variety: The ability to be flexible is essential. The Airport has proved this since changing the way security is organised within the Airport Terminals. This high variety does need a lot of planning and control, which bring more overhead costs. Customer contact: The Airport has taken the service option of Front Office and Back Office. This ensures effective and efficient gains of planning and control. The above four factors will enable effective and efficient running of operations by determining how complex the task of managing the operation is. Once the above has been undertaken, the Systems Approach should be used to analyse operations. This will enable the Operations Manager to envisage the impact any operational changes will have on other areas linked. Three key ideas are involved in the systems approach, which are: 1. Environmental influences; it is important to identify the processes of the operation and design these in the most effective manner. 2. Control; information is gathered and compared with the Airport standard. This enables Management to proactively manage operations ensuring all predetermined standards are met. 3. Structure decisions; the hard system method should be followed here, as most problems surrounding operations within the Airport will have agreement from all, as there are guidelines to follow in this business. Fig , Operations Management in Context, by Galloway, Rowbotham and Azhashemi. All the above information on the effects of environmental issues in the Marketing and Operations areas and how to address them, have been detailed. Management should now be able to effectively incorporate the above into day to day work and filter it through to team members. Business graduate skills outcome. Example of how Block 1 case studies have contributed to my skills development. Self-assessment of current level of skill – high/medium/low; any actions to be taken. Learn from non-text as well as text-based materials enhancing your general study skills. 1. The text books and block books were very good to work with. 2. Case studies helped me to have a better understanding of how a subject worked. 3. I absorbed information from the DVD/CD after watching it repeatedly. 1. I enjoyed working with the text books, but I am still finding it hard to get into the study mode. It is maybe my age, but entering back into the world of business learning is proving harder than I anticipated. 2. Low. I need to create more time to learn the art of skim reading before re- reading chapters. 3. Medium. The need to take better notes to safe time must be learnt. I did not enjoy the Listening to the CD, I found it hard to take information in that way. I must re read the study skills information. Demonstrate thinking skills (holistic, integrative, critical) and show deeper understanding of some technically detailed topics. . My note taking initially took up too much time as I was writing down every item from pages I thought was important. 2. The block information as a whole has been a good starter for me entering into the first term of my degree. It has been hard, but eventually the information is starting to be understood by myself and applied. 3. I have found that I am no w using items learnt through this block in my working life at the Council. 1. Medium. I now highlight text in the book and make small notes at the side. I find this has sped the learning process up for me, which helps with the time limit. I still need to make time to re – read chapters after the first read. 2. Low. I still need to find more time to just sit and read all the information and let it sink in. I shall also try and give myself longer to complete self assessments and case studies. 3. Low – Medium. I am not using it as often as I would like. This is down to confidence issues, as I do not want to enter into a conversation/debate that I still do not fully understand. Use examples and analyse case studies to enhance understanding, support conclusions and illustrate issues concerning business functions in organisational contexts. I have found the B202 beginning difficult, but with the use of case studies and examples it has made the work easier to do. This is because it helps to explain the subjects to you through examples etc. Low. I need to study for more than 15 hours a week, as I am needing more time for information to sink in. This is until I find my feet with the course and find the balance between family, work and study. Bibliography. J Blythe, 2005, Essentials of Marketing, Third Edition, Essex, Pearsons Education Limited. L Galloway, F Rowbotham, M Azhashemi, 2005, Reprint, Burlington, Elsevier Butterworth-Heinemann. M Hinton, J Holloway, Other Members of OU Course Team, Block 1 Introduction: Business Functions in Context, 2006, Milton Keynes, The Open University. Manchester Airport website, http://www. manchesterairport. co. uk/manweb. nsf accessed from November 28th until December 10th 2007. Flying to the Future, DVD, Milton Keynes, The Open University. Reference list Manchester Airport web site, Our Company Values, ttp://www. manchesterairport. co. uk/manweb. nsf/Content/OurCompanyValues. Manchester Airport website, Environmental Plan, http://www. manchesterairport. co. uk/manweb. nsf/Content/Environment